Priority Boarding · Efficiency Leader
Spend
$29.9K
Post-ad Rev
$6.9M
pROAS
23,201%
Activated via 
▲62% better than benchmarks
▲62% better than benchmarks
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A snapshot of how Expedia, Vrbo, and Hotels.com performed across Media.net's PMP supply. Where trip-planning intent turns into booked revenue.
Across every format and DSP, the partnership returned $18.0M in post-ad revenue on $1.4M in spend. Here is the headline read.
pROAS consistently above benchmarks MoM. CPA efficiency also maintained.
Here is how each Expedia Group brand performed, broken down by format and DSP.
▲62% better than benchmarks
▲72% better than benchmarks
▲4% better than benchmarks| Format | Advertiser | Geo | DSP | Total Spend | Post-ad Rev | pROAS | vs Benchmark |
|---|---|---|---|---|---|---|---|
| Display | |
USA | DV360 | $1.4M | $11.0M | 787% | ▲72% better than benchmarks |
| Display | |
USA | DV360 | $29.9K | $6.9M | 23,201% | ▲62% better than benchmarks |
| CTV | |
USA | TTD | $18.2K | $525.7K | 2,883% | ▲4% better than benchmarks |
| Format | pROAS | Post-ad Rev | Total Spend |
|---|---|---|---|
| Display | 1,328% | $48.2M | $3.6M |
| Video | 935% | $311.7K | $33.4K |
Four signals from the data worth carrying into the next campaign window.
Bookings and post-ad revenue saw a major spike across June and July, potentially driven by the FIFA World Cup hosted in the USA.
Hotels.com pROAS is now performing above benchmarks, and August is off to a strong start as well.
Leveraged proprietary SearchSignals intelligence to curate performant supply. The Weather Channel, Rome2rio, and Vizio WatchFree+ led delivery, with Vizio carrying the CTV side.
The OmniReach Travel CTV campaign is now live and spending well, with CPMs running efficiently at $14.
Premium Audio. Real Intent.
Diverse, brand-safe supply from the industry's leading audio platforms, unified in a single deal. The same travel intent that drives your Display and CTV lines, carried into the moments a screen is not in front of the traveller.
targeting at no extra cost
Bring the audience cohorts you already build on the open web into the audio ecosystem.
Fresh global and brand-specific deals now live across new geos, formats, and DSPs. Performance reporting is being collected and will follow.
| Region | Format | DSP | Spend | CPM | Bid Rate | Win Rate | pROAS |
|---|
| Region | Format | DSP | Spend | CPM | Bid Rate | Win Rate | pROAS |
|---|---|---|---|---|---|---|---|
| USA | Display | TTD | $3,607 | $1.56 | 0.05% | 2.59% | Reporting awaited |
| USA | Video | TTD | $14,812 | $1.89 | 0.06% | 9.87% | Reporting awaited |
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