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A snapshot of how Expedia, Vrbo, and Hotels.com performed across Media.net's PMP supply. Where trip-planning intent turns into booked revenue.
Across every format and DSP, the partnership returned $24.3M in post-ad revenue on $1.6M in spend. Here is the headline read.
Post-ad revenue has grown every month since April, up 33% across the period.
Here is how each Expedia Group brand performed, broken down by geo, format and DSP.
| Format | pROAS | Post-ad Rev | Total Spend |
|---|---|---|---|
| Display | 1,335% | $20.4M | $1.5M |
| Video | 3,577% | $3.4M | $94.1K |
| CTV | 2,883% | $525.7K | $18.2K |
| Geo | Format | DSP | Spend | Post-ad Rev | pROAS | Benchmark | vs Benchmark |
|---|
Four signals from the data worth carrying into the next campaign window.
Bookings and post-ad revenue saw a major spike across June and July, potentially driven by the FIFA World Cup hosted in the USA.
Hotels.com pROAS is now performing above benchmarks, and August is off to a strong start as well.
Leveraged proprietary SearchSignals intelligence to curate performant supply. The Weather Channel, Rome2rio, and Vizio WatchFree+ led delivery, with Vizio leading the CTV charge.
The OmniReach Travel CTV campaign is now live and spending well, with CPMs running efficiently at $14.
Premium Audio. Real Intent.
Diverse, brand-safe supply from the industry's leading audio platforms, unified in a single deal. The same travel intent that drives your Display and CTV lines, carried into the moments a screen is not in front of the traveller.
targeting at no extra cost
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